Well good for Hoover. I support them and I hope other advertisers follow suit. I haven't seen how long Hoover was an advertiser, but I'm guessing it was at least as long as the soaps have been on. And how smart of Hoover was it to hop on Facebook and Twitter and start collecting email addresses of their female audience. Maybe ABC should hire some of the Hoover marketing executives.
I've spent a lot of time this morning reading through tweets of angry soap viewers, articles from soap sites and ABC trying to justify what it has done.
I still believe these soaps are making money. ABC just wants more money, they are just a bunch of greedy so and so's to put it politely. ABC knows it is going to lose the revenue from The Oprah Show and they are trying to make up for it anyway they can. In one article it was revealed ABC has been working on replacing these shows for over a year now. So this is not something that has just happened out of the blue because of ratings. It's just another ABC lie.